We focus on the Tactical, Technical, and Analytical
I can only show you the door. You’re the one that has to walk through it.
We focus on the Tactical, Technical, and Analytical elements of Email Marketing and applying them to quickly bring our clients email messaging online. We don’t just crunch numbers, we show what they mean and how to use the results to improve your messaging.
Email Vendor Evaluation & Selection
The average email marketer will be involved in selecting a vendor for their organization a few times in their career; we’re involved in client vendor selection several times a year. From producing our Annual Email Vendor Features & Functions Guide, our insight into vendor capabilities is second to none. We’ve leveraged our years of experience in vendor evaluation and selection to develop an effective process designed to most closely match vendors to the client’s needs. Professional vendor selection and RFP management starting low as $8,000.
Migration, Integration, & Automation
Moving from one email deployment vendor to another can be overwhelming the first few times. For us those first few times were a long time ago. Based on our years of experience migrating and integrating dozens of client’s to a new vendor, we’ve developed a process for this, too. We’ll lay out the steps to take and order of implementation for a transparent and successful vendor migration. Migration and integration starting at $6.000.
Analytic Analysis & Persona Profiling
Cluster, Scale, Factor, Meta, Regression, or Multivariate, we go deep into client’s data to gain the insight needed to maximize revenue. We provide the intelligence needed to consistently optimize efforts, resources, and revenue.
Strategies and tactics to boost the ROI of specific campaigns – or of your entire email marketing program.
Design, Coding, & Copywriting
Email messages today are read on a variety of devices and screens of all sizes. Our designers and coders make sure that your email messages look good regardless of where your message is viewed. With email seconds count in capturing your recipient’s attention. Our experienced copywriters can help write compelling copy and targeted content that can maximize your brand and your bottom line.
Messaging & Content Strategy
Maybe you want to develop a new lifecycle email marketing program, or maybe you just want to find holes in or improve your existing programs. We can help you formulate and act on a comprehensive email marketing strategy that meets and exceeds your organization’s goals.
Today’s marketing is based on the user and their preferences. We implement systems to capture the type of content the user prefers and dynamically swap that content to ensure that the user is seeing the most relevant content for them.
Training & Workshops
Our trainers are some of the best in the business. Strategy and Tactical workshops include case studies, real-life examples and interactive exercises to help attendees walk away with practical knowledge they can use to boost bottom line performance.
Production services to bot agencies and clients. We provide seasonal and back-fill services to help cover those times when you need a little extra help, or to cover for someone on vacation or leave, or day-to-day production services on an outsource basis.