2012 marks the third year for our annual Email Vendor Features & Functions Guide. This time we’ve expanded our survey to near 300 data points, with over 30% including the average user skill level to implement those features and functions. Other changes for...
One of the questions we often get before engaging on an email vendor evaluation and selection is, “Where do you draw the line in determining what makes an ESP a small, mid-market, or enterprise vendor?” Our standard response is, “You can find that...
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email...
So I’m wading through my Inbox on a Monday morning, like a lot of people I’m sure do, when the Subject Line, “6 reasons to fire your ESP”, jumps out at me from my iMedia Connection subscription. Since I’ve spent lot of time studying...
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional...
