The Differences Between Email Deployment Vendors

One of the questions we often get before engaging on an email vendor evaluation and selection is, “Where do you draw the line in determining what makes an ESP a small, mid-market, or enterprise vendor?”   Our standard response is, “You can find that...

Email Vendor Features & Functions Guide

In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com.  Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email...

“6 reasons to fire your ESP”? Seriously!?

So I’m wading through my Inbox on a Monday morning, like a lot of people I’m sure do, when the Subject Line, “6 reasons to fire your ESP”, jumps out at me from my iMedia Connection subscription.  Since I’ve spent lot of time studying...

Why “System” Transactional Emails are a Bad Idea

A transactional message is one that verifies that a transaction – like money changing hands – has taken place.  Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message.  Quite often transactional...