by John Caldwell | Jun 29, 2011 | Vendor Selection
One of the questions we often get before engaging on an email vendor evaluation and selection is, “Where do you draw the line in determining what makes an ESP a small, mid-market, or enterprise vendor?” Our standard response is, “You can find that...
by John Caldwell | Jan 4, 2010 | Nuts & Bolts, Vendor Selection
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email...
by John Caldwell | Nov 10, 2009 | Operations & Integration, Vendor Selection
So I’m wading through my Inbox on a Monday morning, like a lot of people I’m sure do, when the Subject Line, “6 reasons to fire your ESP”, jumps out at me from my iMedia Connection subscription. Since I’ve spent lot of time studying...
by John Caldwell | Apr 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional...
by John Caldwell | Mar 4, 2009 | Rants, Vendor Selection
Probably not. That would be as silly as asking your dentist about a noise coming from under the hood of your car. But let’s say that you do ask you mechanic about a toothache. Is it because you think your mechanic can fix it@f1 After all, he probably has a...
by John Caldwell | Oct 11, 2008 | Vendor Selection
Every time I hear such a question the hair on the back of my neck stands up…. There are over 100 ESPs on the market today. When asking such a broad question you are likely to get a bevy of “I like this” or “I like that” answers without...
