by John Caldwell | Dec 29, 2011 | Vendor Selection
2012 marks the third year for our annual Email Vendor Features & Functions Guide. This time we’ve expanded our survey to near 300 data points, with over 30% including the average user skill level to implement those features and functions. Other changes...
by John Caldwell | Jun 29, 2011 | Vendor Selection
One of the questions we often get before engaging on an email vendor evaluation and selection is, “Where do you draw the line in determining what makes an ESP a small, mid-market, or enterprise vendor?” Our standard response is, “You can find that...
by John Caldwell | Jan 9, 2011 | Vendor Selection
Have you seen our new Email Geeks site yet? It’s a review site where real users rate and review the email tools that they use now or have in the past. Users are asked about their vendor account team, tech support, product training, documentation, and usability...
by John Caldwell | Jan 4, 2010 | Nuts & Bolts, Vendor Selection
In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com. Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email...
by John Caldwell | Nov 10, 2009 | Operations & Integration, Vendor Selection
So I’m wading through my Inbox on a Monday morning, like a lot of people I’m sure do, when the Subject Line, “6 reasons to fire your ESP“, jumps out at me from my iMedia Connection subscription. Since I’ve spent lot of time studying...
by John Caldwell | Apr 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional...
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