Predictions for holiday 2020 V400.0? Be ready for anything

Predictions for holiday 2020 V400.0? Be ready for anything

Consumer inboxes will likely see a tidal wave of email during the holiday season so let’s dive into a few ways to get noticed. So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more...
In the Aftermath of 9/11, Email Shined

In the Aftermath of 9/11, Email Shined

Nineteen years ago today, I was on the last PATH train into the World Trade Center from Jersey City, New Jersey. I walked out under the hole caused by the first jet. The area was extremely crowded with people milling around trying to make calls on cell phones that...
One Remarkable Thing About Email

One Remarkable Thing About Email

Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...
Remember When Email Marketing Almost Started a Fistfight?

Remember When Email Marketing Almost Started a Fistfight?

The foundation of the vibrant email marketing community we see today was built by a lot of people yelling at each other. To say email marketing had a contentious birth would be a monumental understatement. In the late 90s and early 2000s, marketers and anti-spammers...