by Ryan Phelan | May 19, 2020 | Story Time
You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. At the recent Discover MarTech virtual event, where I was honored to host a roundtable...
by Ryan Phelan | May 7, 2020 | Story Time
Ray Schultz Many states are easing their shutdowns in the belief that the COVID-19 curve is flattening. That raises the question of how brands — which had sent millions of emails from their CEOs on their values, then promotional emails stressing empathy —...
by John Caldwell | Apr 28, 2020 | Story Time
These are indeed challenging times for all of us. How do we make the right decisions on what messages to send, when to send them, how not to offend or be tone-deaf? A lot of us are confused. If marketing is anything, it’s predictable, and you can use it to...
by Ryan Phelan | Apr 27, 2020 | Story Time
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea. This post originally appeared on MarketingLand.com on October 2, 2017. In light of the COVID-19...
by Ryan Phelan | Apr 27, 2020 | Story Time
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington,...
by Ryan Phelan | Mar 17, 2020 | Story Time
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their...
Marketing’s new challenge: Moving to the next normal 8:02 am May 19, 2020
Chasing The Comeback: What Email Marketers Should Do As Business Reopens 8:16 am May 7, 2020
How Data Can Make You a Better Email Marketer 7:25 am Apr 28, 2020
Should marketing emails use a ‘no-reply’ email address? 10:56 am Apr 27, 2020
A new KPI for marketers: Humanity 10:12 am Apr 27, 2020