How Data Can Make You a Better Email Marketer

How Data Can Make You a Better Email Marketer

These are indeed challenging times for all of us. How do we make the right decisions on what messages to send, when to send them, how not to offend or be tone-deaf? A lot of us are confused. If marketing is anything, it’s predictable, and you can use it to...
A new KPI for marketers: Humanity

A new KPI for marketers: Humanity

Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington,...