by John Caldwell | Oct 8, 2020 | Story Time
Red Pill Email has been in the email community for more than 20 years. And in those 20-some years we have come to think of much of the email-marketing community as family. Email-marketing conferences tend to serve as reunions with old friends as much as they serve as...
by Ryan Phelan | Sep 17, 2020 | Story Time
Consumer inboxes will likely see a tidal wave of email during the holiday season so let’s dive into a few ways to get noticed. So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more...
by Ken Magill | Sep 11, 2020 | Story Time
Nineteen years ago today, I was on the last PATH train into the World Trade Center from Jersey City, New Jersey. I walked out under the hole caused by the first jet. The area was extremely crowded with people milling around trying to make calls on cell phones that...
by Ken Magill | Aug 5, 2020 | Story Time
Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...
by Ryan Phelan | Jul 23, 2020 | Story Time
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis. Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and I had...
by Ken Magill | Jul 22, 2020 | Story Time
The foundation of the vibrant email marketing community we see today was built by a lot of people yelling at each other. To say email marketing had a contentious birth would be a monumental understatement. In the late 90s and early 2000s, marketers and anti-spammers...
