by Jeanne Jennings | Mar 2, 2017 | Story Time
Any marketer who isn’t leveraging drip campaigns is missing out on one of the biggest set-it-and-forget-it opportunities in email. According to Epsilon’s 3Q 2016 Email Trends and Benchmark Report, triggered emails, such as drip campaigns, typically achieve an average...
by John Caldwell | Jan 24, 2017 | Story Time
“Our department is overstaffed and we don’t have enough to do,” said no email marketing manager ever. Or at least no email marketing manager I have ever known has said that. And as an email marketing vendor-and-technology consultant, I have known a lot of email...
by John Caldwell | Jan 5, 2017 | Story Time
Wow, that was fast-probably because the work we do is so enjoyable and satisfying. Today marks 12 years since I founded Red Pill Email. In that time we have helped more than 50 companies select and integrate email service providers and have helped dozens of companies...
by John Caldwell | Nov 21, 2016 | Story Time
On Thanksgiving Day, we’re supposed to pause and give thanks for the things we’re grateful for before we carbohydrate ourselves into a stuffing- and gravy-filled stupor. On a personal level, I have a lot to be thankful for. But there is one thing everyone reading this...
by John Caldwell | Jul 19, 2016 | Story Time
One often-overlooked opportunity in email marketing is the incredible value local meet-ups can offer. Unlike national conferences, local meet-ups entail a minimum time-and-travel commitment, don’t involve submitting $2,500 expense reports to finance, and as...
by John Caldwell | Apr 11, 2016 | Story Time
It’s time once again for my annual Short List of Rising Email Stars. In previous years client side email marketers have been acknowledged in even numbered years and the vendor side in odd. That changed in 2014 when both client and vendor side email marketers were...
Sure Hope that Deal was Worth it 12:40 pm Mar 29, 2019
In Email, It’s Always Groundhog Day… 6:55 am Oct 8, 2018
SoCal EEC Meet-up 8:29 am Mar 15, 2018
Sometimes a Question is Just a Question, Sometimes it’s More 7:00 am Mar 15, 2018
One Way to Tell if a Consultant is Worth Paying For 7:31 am Mar 5, 2018