How to Think About Scoring Social Media Activity

Notice the headline doesn’t say “How to Score Social Media Activity” but “How to Think About Scoring Social Media Activity.” Before assigning values to various social-media activities, it is important to think about them properly. Assigning value to social-media...

The REAL Definition of Social Media

Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got me thinking about what’s behind my baby, social media. In contemplating the realities of my...