Notice the headline doesn’t say “How to Score Social Media Activity” but “How to Think About Scoring Social Media Activity.” Before assigning values to various social-media activities, it is important to think about them properly. Assigning value to social-media...
Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got me thinking about what’s behind my baby, social media. In contemplating the realities of my...
