by John Caldwell | Feb 3, 2011 | Rants
Do email marketing pundits have a responsibility to provide accurate information to their readers? And what happens if they don’t@f0 Should they be held to account@f1 And what happens when they are held to account@f2 Should they take offense at someone...
by John Caldwell | Sep 16, 2010 | Deliverability, Rants
About a week after my last post, The Value of Email Appending – and I’m not making this up – somebody somewhere seems to have bought my email address in some sort of an email append. It’s like blog fodder from heaven…. Like most email...
by John Caldwell | Jul 22, 2010 | Rants, Story Time
I think she’s stalking me…. e mail irrelevant gaga I’ve had a little bit too much All of the email starts to rush (start to rush by) A dizzy filter dance Please lose my address, oh man, where are my bills? Maybe on my phone What’s goin’ in the junk? I love...
by John Caldwell | Jun 9, 2010 | Rants
It seemed only appropriate to follow up The Sexy Side of Email Marketing with the True Beauty Email Test. Not really; it just kind of worked out that way…. and I’m having fun with it….Just like the last time, this post doesn’t have anything to...
by John Caldwell | May 13, 2010 | Rants, Story Time
It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates. I had some old DOI unsub stats, but nothing that would help. It wasn’t long after that I agreed with Kristen Gregory of Bronto to not being a big...
by John Caldwell | Apr 8, 2010 | Operations & Integration, Rants
A couple of days ago “E-Mail (sic) Essentials” (the former Ken Magill weekly) posted a piece, “Back to Basics: An E-mail (sic) Checklist”. I don’t really disagree with any of the points posted, but I think some could use a little deeper...
