Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in...
I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there. These experiences go back 20-plus years, to the earliest days...
And It’s Necessary and Good It’s a common refrain among veterans at email marketing conferences: “I feel like we’ve been talking about the same things over and over for years.” A colleague has likened email-marketing conferences to Grateful Dead shows: “The same...
We are pleased to have this guest post from long-time anti-spam warrior, Neil Schwartzman, Executive Director of CAUCE, the Coalition Against Unsolicited Commercial Email. As most will recall, a group calling themselves STOPhaus undertook an infamous Distributed...
I can’t believe that it took over a year for the tired old canard of “appending” (a pretty word for “buying”) email addresses to subscriber data to come back around. Why do I say “subscriber” rather that...
