Business stress is no excuse to spam

Business stress is no excuse to spam

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in...
Sure Hope that Deal was Worth it

Sure Hope that Deal was Worth it

I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there. These experiences go back 20-plus years, to the earliest days...
In Email, It’s Always Groundhog Day…

In Email, It’s Always Groundhog Day…

And It’s Necessary and Good It’s a common refrain among veterans at email marketing conferences: “I feel like we’ve been talking about the same things over and over for years.” A colleague has likened email-marketing conferences to Grateful Dead shows: “The same...

Guilt By Association

We are pleased to have this guest post from long-time anti-spam warrior, Neil Schwartzman, Executive Director of CAUCE, the Coalition Against Unsolicited Commercial Email. As most will recall, a group calling themselves STOPhaus undertook an infamous Distributed...