by John Caldwell | Apr 2, 2009 | Operations & Integration, Rants
I think that we all have our favorite email days. I don’t mean your favorite days to send; I mean the days that you receive your favorite subscriptions. One of those days for me is Tuesday when the latest from Ken Magill arrives. This week’s lead article...
by John Caldwell | Mar 30, 2009 | Nuts & Bolts, Operations & Integration
In a recent article entitled, “The Future of E-Mail: Four New Marketing Segments You Need to Know About”, Jeanniey Mullen identified one of the new marketing segments as. “The Social Influencer”. A follow-up article, “Social Influencers...
by John Caldwell | Mar 23, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Story Time
In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking. In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When I worked...
by John Caldwell | Mar 16, 2009 | Operations & Integration, Rants
Sometimes relationships end, and relationships between subscribers and senders is no different. So what do you do? A “Win Back” campaign? Sure, give it a try, but know when to say enough is enough lest you become an Email Relationship Stalker. A...
by John Caldwell | Jan 29, 2009 | Nuts & Bolts, Operations & Integration
Almost a year ago Loren McDonald posted an article entitled, “Why The Open Rate Must Die”. In the article. Loren gave some background as to how the email marketing metric, “Open” came to be, what it’s purpose has been, and how it’s...
