by John Caldwell | Nov 3, 2009 | Nuts & Bolts, Operations & Integration
I started this post a while ago – one of something like 15 in my pile of unfinished blog posts and random ideas for blog posts – and never got around to finishing it. After some South Park fun on Twitter with my friends Shannon Holato from Bronto and...
by John Caldwell | Jul 31, 2009 | Nuts & Bolts, Operations & Integration
It seems like a simple enough question, but the answer you get usually depends on who you ask. Ask a traditional marketer and the answer will likely be that it is blending email with other marketing disciplines so that there is one unified message to the consumer. ...
by John Caldwell | Apr 25, 2009 | Nuts & Bolts, Operations & Integration
There must have been something in the air this past week. It seemed like every time I turned around there was some discussion of measuring only unique statistics from different email metrics; most recently over at the EmailMarketersClub.com. I’ve got to tell...
by John Caldwell | Apr 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional...
by John Caldwell | Apr 22, 2009 | Operations & Integration, Story Time
Anyone living with electricity by now has seen or heard of Susan Boyle’s audition for Britain’s Got Talent. While everyone agrees that Susan Boyle has a magnificent singing voice, so does Season 8 American Idol contestant, Adam Lambert. One difference...
by John Caldwell | Apr 17, 2009 | Operations & Integration, Rants
So, I’ve exchanged a few emails with Republican & Conservative Publishers since the posting of, “Are Republicans Spamming or just Stupid Emailers?” The emails from the Publishers are all pretty much on the same theme: We don’t sell or...
