Sometimes the client doesn’t know what they want. Or they know what they want but their limited experience leads them to an overly narrow range of solutions. And that’s fine. It’s the consultant’s (my) job to help figure out their wants if they need that kind of help,...
Quick, when you think of companies that make complicated technology user friendly and approachable, what’s the first name that comes to mind@f3 Apple, right@f4 Well, if you’re a 21st-century marketer, that name should be IBM and its revolutionary Universal...
Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got me thinking about what’s behind my baby, social media. In contemplating the realities of my...
A couple of days ago “E-Mail (sic) Essentials” (the former Ken Magill weekly) posted a piece, “Back to Basics: An E-mail (sic) Checklist”. I don’t really disagree with any of the points posted, but I think some could use a little deeper...
What a good day to dust off another in my pile of unfinished blog posts and random ideas thanks to the folks @StrongMail for sharing “Marketing chiefs: Are you spamming your customers?” “And nearly one fifth (17 per cent) of marketers surveyed are...
