Email Vendor Selection Part 2 – Preparing an RFP

Once you’ve determined your functional and non-functional requirements it’s time to assemble your RFP.  Begin with an overview of your company, what it does, how long it’s been in business, what it specializes in, and what sets it apart from its competitors. Next...

How Email-Geeks.com Works

A couple of months ago I posted a little something about our new site, Email-Geeks.com.  In that post I stated; “Not all companies allow users to talk about the products their company uses, regardless if they like or dislike the tools.  Because of this we allow...

Email Vendor Features & Functions Guide

In 2002 I was the Email Marketing Manager for a little Experian company known as FreeCreditReport.com.  Before CheetahMail became a sister company my role included keeping tabs on ESPs and alternative deployment options that could technically support advanced email...

An Underpants Gnomes View of Email Marketing

I started this post a while ago – one of something like 15 in my pile of unfinished blog posts and random ideas for blog posts – and never got around to finishing it.  After some South Park fun on Twitter with my friends Shannon Holato from Bronto and...