by John Caldwell | Oct 21, 2009 | Deliverability, Rants
But truth be told, you never really stopped…. Oh, sure, there was that brouhaha over White House spam last August, but what made that stand out from the business-as-usual spamming was the appearance of some possible address harvesting going on. But I’m...
by John Caldwell | Oct 16, 2009 | Deliverability, Rants
You know, I really do hate to love talking about political entities and email, but there are just so many silly and downright stupid things that political mailers do that it can be a real smorgasbord of blog fodder. And just as I’d never anticipated my first...
by John Caldwell | Jun 5, 2009 | Deliverability, Story Time
In July of 2008, Loren McDonald published Three Urban Legends of Email Marketing. Thanks to some of the discussions on LinkedIn (usually a good place for blog fodder), I’d like to take a look at five other Email Marketing Urban Legends and some of the history...
by John Caldwell | May 11, 2009 | Deliverability, Rants
If you repeat the same stupid tactics long enough and loud enough do they stop becoming stupid tactics? I’m not the first one to mention the practice of Sender Roulette, but think that I’m the first to give it a label. Sender Roulette is found...
by John Caldwell | Apr 24, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Vendor Selection
A transactional message is one that verifies that a transaction – like money changing hands – has taken place. Other messages that fit the secondary definition might include a Double Opt-In verification, or a Welcome message. Quite often transactional...
by John Caldwell | Mar 23, 2009 | Deliverability, Nuts & Bolts, Operations & Integration, Story Time
In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking. In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When I worked...
