Many states are easing their shutdowns in the belief that the COVID-19 curve is flattening. That raises the question of how brands — which had sent millions of emails from their CEOs on their values, then promotional emails stressing empathy — should act during this new normal.
I want to talk today about how we approach that presentation layer to our clients and how important it is for you as a marketer to focus on the broader picture, not just on what you’re doing on a single project or program.
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
This post originally appeared on MarketingLand.com on October 2, 2017. In light of the COVID-19 communications that are or will be going out as the country “opens”, we re-post this in the hopes that companies check this critical object before hitting the send button.
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness.
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing.
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year. Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with all the 2020...
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company’s needs.
I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there.
These experiences go back 20-plus years, to the earliest days of the internet when email was at the forefront of the digital-marketing revolution.
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