Should marketing emails use a ‘no-reply’ email address?

Should marketing emails use a ‘no-reply’ email address?

Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.

This post originally appeared on MarketingLand.com on October 2, 2017. In light of the COVID-19 communications that are or will be going out as the country “opens”, we re-post this in the hopes that companies check this critical object before hitting the send button.

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Sure Hope that Deal was Worth it

Sure Hope that Deal was Worth it

I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there.

These experiences go back 20-plus years, to the earliest days of the internet when email was at the forefront of the digital-marketing revolution.

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In Email, It’s Always Groundhog Day…

In Email, It’s Always Groundhog Day…

And It’s Necessary and Good It’s a common refrain among veterans at email marketing conferences: “I feel like we’ve been talking about the same things over and over for years.” A colleague has likened email-marketing conferences to Grateful Dead shows: “The same...

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SoCal EEC Meet-up

SoCal EEC Meet-up

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