In the Aftermath of 9/11, Email Shined

In the Aftermath of 9/11, Email Shined

Nineteen years ago today, I was on the last PATH train into the World Trade Center from Jersey City, New Jersey. I walked out under the hole caused by the first jet. The area was extremely crowded with people milling around trying to make calls on cell phones that...

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One Remarkable Thing About Email

One Remarkable Thing About Email

Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...

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