Consumer inboxes will likely see a tidal wave of email during the holiday season so let’s dive into a few ways to get noticed. So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more...
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in...
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis. Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and I had...
Companies must define who they are, what they stand for, what the company’s brand equity is and how it will leverage that in the current economy. A good friend asked me an interesting question the other day: How can a company in the email space build equity in...
You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. At the recent Discover MarTech virtual event, where I was honored to host a roundtable...
