by John Caldwell | Mar 9, 2017 | Nuts & Bolts
There’s an old saying in direct marketing-old as in pre-Internet old-that if you want to know what’s working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad...
by John Caldwell | Jan 24, 2017 | Story Time
“Our department is overstaffed and we don’t have enough to do,” said no email marketing manager ever. Or at least no email marketing manager I have ever known has said that. And as an email marketing vendor-and-technology consultant, I have known a lot of email...
by John Caldwell | Jan 5, 2017 | Story Time
Wow, that was fast-probably because the work we do is so enjoyable and satisfying. Today marks 12 years since I founded Red Pill Email. In that time we have helped more than 50 companies select and integrate email service providers and have helped dozens of companies...
by John Caldwell | Nov 21, 2016 | Story Time
On Thanksgiving Day, we’re supposed to pause and give thanks for the things we’re grateful for before we carbohydrate ourselves into a stuffing- and gravy-filled stupor. On a personal level, I have a lot to be thankful for. But there is one thing everyone reading this...
by John Caldwell | Sep 27, 2016 | Nuts & Bolts
In mid-October, we will begin the process of pulling together Red Pill Email’s 2017 ESP Features & Functions Guide, the only vendor guide put together by a professional who has actually been an email marketer. Any mid-market and/or enterprise email service...
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SoCal EEC Meet-up 8:29 am Mar 15, 2018
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