by John Caldwell | Mar 15, 2018 | Vendor Selection
In consulting, answering questions accurately, and getting accurate answers to questions is crucial to taking appropriate action. But it can be a lot more complicated than it sounds. Sometimes it’s appropriate to answer the question and only the question and sometimes...
by John Caldwell | Jan 25, 2018 | Vendor Selection
There’s an old joke that goes something like this: A young boy asks his father where he came from. His father nervously clears his throat and begins a long-winded explanation of the birds and the bees. “Well, son, as you probably know your mother and I love each...
by John Caldwell | Apr 25, 2017 | Operations & Integration
Quick, when you think of companies that make complicated technology user friendly and approachable, what’s the first name that comes to mind@f3 Apple, right@f4 Well, if you’re a 21st-century marketer, that name should be IBM and its revolutionary Universal...
by John Caldwell | Mar 9, 2017 | Nuts & Bolts
There’s an old saying in direct marketing-old as in pre-Internet old-that if you want to know what’s working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad...
by John Caldwell | Jan 24, 2017 | Story Time
“Our department is overstaffed and we don’t have enough to do,” said no email marketing manager ever. Or at least no email marketing manager I have ever known has said that. And as an email marketing vendor-and-technology consultant, I have known a lot of email...
