Sure Hope that Deal was Worth it

Sure Hope that Deal was Worth it

I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there. These experiences go back 20-plus years, to the earliest days...
In Email, It’s Always Groundhog Day…

In Email, It’s Always Groundhog Day…

And It’s Necessary and Good It’s a common refrain among veterans at email marketing conferences: “I feel like we’ve been talking about the same things over and over for years.” A colleague has likened email-marketing conferences to Grateful Dead shows: “The same...