Want to Put the Covid19 Economy Behind You? Keep Selling

Want to Put the Covid19 Economy Behind You? Keep Selling

I’m no economist, but it seems to me the way we get ours moving again is buying and selling. Simplistic@f0 Yes. But fundamentally true. Unless you’re a liquor-store owner, your revenue has probably dropped. If your revenue hasn’t dipped, count your blessings....
How Data Can Make You a Better Email Marketer

How Data Can Make You a Better Email Marketer

These are indeed challenging times for all of us. How do we make the right decisions on what messages to send, when to send them, how not to offend or be tone-deaf? A lot of us are confused. If marketing is anything, it’s predictable, and you can use it to...
Sure Hope that Deal was Worth it

Sure Hope that Deal was Worth it

I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there. These experiences go back 20-plus years, to the earliest days...
In Email, It’s Always Groundhog Day…

In Email, It’s Always Groundhog Day…

And It’s Necessary and Good It’s a common refrain among veterans at email marketing conferences: “I feel like we’ve been talking about the same things over and over for years.” A colleague has likened email-marketing conferences to Grateful Dead shows: “The same...
Sometimes a Question is Just a Question, Sometimes it’s More

Sometimes a Question is Just a Question, Sometimes it’s More

In consulting, answering questions accurately, and getting accurate answers to questions is crucial to taking appropriate action. But it can be a lot more complicated than it sounds. Sometimes it’s appropriate to answer the question and only the question and sometimes...