There’s a difference between knowing the path and walking the path.


We’ve lived on the client side, building multi-million dollar email channels with our own hands. We’ve walked the path of systems integration to bring highly complex automated data-driven messaging programs to life.

As the developers of the annual Email Vendor Features & Functions Guide, we have an unparalleled view of the email vendor landscape and vendor capabilities. Other consultants use our Guide in helping clients to select suitable vendors, so why not go straight to the source? We won’t always tell you what you want to hear, but will always tell you what you need to know to make the best decisions for your organization.

Our extensive knowledge of the email industry can help you find the best fit for your needs and budget for your email program. We can assist you with installation of critical APIs to enable advanced email messaging such as trigger based messages, lifecycle email marketing and retrieve all the data so you can make decisions based upon facts and solid analysis, not guess work

We are the agency behind other agencies and vendors alike. From process-driven vendor selection, to system integration, to deep analysis, data-driven profiling and personas, to strategic analysis and tactical implementation, to production support, we have the knowledge, skills, and experience to help you take your messaging programs to the next level.

What are you waiting for?  Contact us now


Active in email marketing since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools from ESPs to in-house to homegrown email systems.

He has been involved in over 70 ESP vendor selections for major clients since 2005, and has produced an annual Email Vendor Features & Functions Guide since 2009. The annual vendor guide reviews ESPs across 600 data points and is the only ESP vendor guide written by an experienced hands-on practitioner providing objective analysis of email vendors’ functional capabilities.

He is a Member of the Email Experience Council of the Direct Marketing Association, serving on the Member Advisory Committee, and formerly as Chair of the Marketing & Membership, Co-Chair of the Email Measurement Accuracy Roundtable/Advisory Board, a member of the former Speakers Bureau, and member of the former Career Paths Roundtable.


With nearly two decades of online marketing experience, Ryan has focused on driving successful growth strategies for high growth SaaS software and online companies. Throughout his career, Ryan has focused on driving strategy and high growth SaaS software companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan’s experience and history in the industry is unequaled.

Ryan is a nationally known speaker at conferences and industry events on subjects relating to digital media. In 2013 he was named one of the top 30 digital strategists in the United States by the Online Marketing Institute and keynote speaker at EEC12 & EEC14. He focuses on strategic oversight in our Fractional-CMO practice helping clients in their digital GTM, existing and new consumer technology, SaaS vendor infrastructure and email/digital strategies. He is the Chairman Emeritus of the Email Experience Council Advisory Board through the DMA and is a member of the Board of Directors for the Email Sender and Provider Collation (ESPC). Ryan is often quoted in books on email marketing and articles from some of the top minds in the digital space and is a regular contributor on ClickZ, MarketingLand and He currently resides in Dallas, Texas and holds a degree in Psychology.


Jeanne has over 20 years of experience in the email and online marketing and product development world. She is a recognized expert and sought-after speaker on email marketing issues for industry conferences and workshops in the email marketing world. Her direct response approach to digital marketing strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more


A long-time veteran of email marketing, Jeremy has configured in-house solutions from the ground up, automated list management for popular ESPs, written custom data transfer applications, and developed channel dashboards to optimize reporting efforts. His deep knowledge of ESPs guide Red Pill clients through every challenge they face.


He has been neck deep in design & email for over 15 years. Evan has designed and hand-coded literally thousands of emails, his specialty is modular, interactive email development, with an eye toward mobile rendering. He dreams in HTML and Outlook doesn’t scare him one bit.

What are you waiting for?  Contact us now