(Huntington Beach, CA, July 11, 2013) Red Pill Email—a leading provider of email consultation, vendor selection and technology integration—today announced it has signed an implementation partnership agreement with SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social.

Under the agreement, Red Pill Email and Silverpop’s technical teams will collaborate to provide seamless implementation of Silverpop’s marketing automation and email marketing technology to their mutual clients.

“This agreement will allow us to always remain up to date on Silverpop’s latest product capabilities,” said John Caldwell, founder of Red Pill Email. “It also gives us a direct connection to their high-level engineering and technical support teams. This partnership will make email migration as easy as possible for our mutual clients.”

As a vendor-agnostic integration provider with a long history of working with dozens of email service providers, Red Pill Email will be able to help new Silverpop clients migrate more seamlessly from their former platform to Silverpop.

“We can do turnkey email platform migration,” Caldwell said. “We can go into the incumbent platform, get all the data we need and migrate it to the Silverpop platform. For the client, they simply wake up one day and they’re sending from a new platform.”

The agreement also gives Red Pill Email clients insider access to Silverpop’s unique platform, said Jeremy Grecco, senior vice president of technology for Red Pill Email.

“Through Silverpop, our customers can now integrate the behavioral data of their customers into their marketing efforts and deploy more highly targeted campaigns,” said Grecco. “What this means to us is we can offer the best solution for our top clients’ needs based on their budget and what their goals are.”

Will Schnabel, senior vice president of global business development for Silverpop, said: “We are excited to begin this new relationship with Red Pill Email. They are a recognized leader in email consultation and integration. We have worked with them quite successfully in the past, and we are happy to make the partnership official.”

Red Pill Email’s integration partnership with Silverpop comes on the heels of a partnership announcement with email validation provider LeadSpend. It is also one of a string of Red Pill Email partnerships expected to be announced in the future.

About Red Pill Email:
As publisher of the annual Email Vendor Features & Functions Guide, Red Pill Email has an unparalleled overview of the vendor landscape. Red Pill is the agency behind other agencies and vendors. From vendor selection to technology implementation, Red Pill Email has helped hundreds of clients build their email programs from the ground up and revamp existing ones.

About Silverpop:
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.


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