It’s the Message that matters…

“Our department is overstaffed and we don’t have enough to do,” said no email marketing manager ever. Or at least no email marketing manager I have ever known has said that. And as an email marketing vendor-and-technology consultant, I have known a lot of email...

Red Pill Email Turns 12!

Wow, that was fast-probably because the work we do is so enjoyable and satisfying. Today marks 12 years since I founded Red Pill Email. In that time we have helped more than 50 companies select and integrate email service providers and have helped dozens of companies...

Giving Thanks

On Thanksgiving Day, we’re supposed to pause and give thanks for the things we’re grateful for before we carbohydrate ourselves into a stuffing- and gravy-filled stupor. On a personal level, I have a lot to be thankful for. But there is one thing everyone reading this...

My 2016 Short List of Rising Email Stars

It’s time once again for my annual Short List of Rising Email Stars.  In previous years client side email marketers have been acknowledged in even numbered years and the vendor side in odd.  That changed in 2014 when both client and vendor side email marketers were...