The Real Email 10 Commandments

What is it that makes people that specialize in not-email feel compelled to write about email?  Wading through my morning Inbox today I noticed a post, “10 E-Mail [sic] Commandments“.  Having spent all these years in the email space I figured that maybe I...

Lady Gaga says Don’t Spam!

I think she’s stalking me…. e mail irrelevant gaga I’ve had a little bit too much All of the email starts to rush (start to rush by) A dizzy filter dance Please lose my address, oh man, where are my bills? Maybe on my phone What’s goin’ in the junk? I love...

The True Beauty Email Test

It seemed only appropriate to follow up The Sexy Side of Email Marketing with the True Beauty Email Test.  Not really; it just kind of worked out that way…. and I’m having fun with it…. Just like the last time, this post doesn’t have anything...

Paradise by the Email Double Opt-In

It all started yesterday when Frances Dugan was looking for some stats on double opt-in (DOI) confirmation rates.  I had some old DOI unsub stats, but nothing that would help.  It wasn’t long after that I agreed with Kristen Gregory of Bronto to not being a big...