One Way to Get a Competitive Edge

One Way to Get a Competitive Edge

There’s an old saying in direct marketing-old as in pre-Internet old-that if you want to know what’s working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad...

Open Call for 2017 Red Pill ESP Guide Participants

In mid-October, we will begin the process of pulling together Red Pill Email’s 2017 ESP Features & Functions Guide, the only vendor guide put together by a professional who has actually been an email marketer. Any mid-market and/or enterprise email service...

Who’s Your Data?

The following scenario is all too common: An organization outgrows its email service provider. Its team spends the time, effort and money necessary to make the switch. The new ESP is sending email and the company’s account at the old provider has been shut down....