One Way to Get a Competitive Edge

One Way to Get a Competitive Edge

There’s an old saying in direct marketing-old as in pre-Internet old-that if you want to know what’s working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad...

Who’s Your Data?

The following scenario is all too common: An organization outgrows its email service provider. Its team spends the time, effort and money necessary to make the switch. The new ESP is sending email and the company’s account at the old provider has been shut down....