Hey White House, You’re Spamming Again

But truth be told, you never really stopped…. Oh, sure, there was that brouhaha over White House spam last August, but what made that stand out from the business-as-usual spamming was the appearance of some possible address harvesting going on.  But I’m...

MoveOn from Bad Email Practices

You know, I really do hate to love talking about political entities and email, but there are just so many silly and downright stupid things that political mailers do that it can be a real smorgasbord of blog fodder.  And just as I’d never anticipated my first...

Email Marketing Urban Legends

In July of 2008, Loren McDonald published Three Urban Legends of Email Marketing.  Thanks to some of the discussions on LinkedIn (usually a good place for blog fodder), I’d like to take a look at five other Email Marketing Urban Legends and some of the history...

Don’t Play Email Sender Roulette

If you repeat the same stupid tactics long enough and loud enough do they stop becoming stupid tactics?   I’m not the first one to mention the practice of Sender Roulette, but think that I’m the first to give it a label.  Sender Roulette is found...