Notice the headline doesn’t say “How to Score Social Media Activity” but “How to Think About Scoring Social Media Activity.” Before assigning values to various social-media activities, it is important to think about them properly. Assigning value to social-media...read more
On Thanksgiving Day, we’re supposed to pause and give thanks for the things we’re grateful for before we carbohydrate ourselves into a stuffing- and gravy-filled stupor. On a personal level, I have a lot to be thankful for. But there is one thing everyone reading this...read more
In mid-October, we will begin the process of pulling together Red Pill Email's 2017 ESP Features & Functions Guide, the only vendor guide put together by a professional who has actually been an email marketer. Any mid-market and/or enterprise email service provider is...read more
I am pleased to announce Red Pill Email’s first Validation & Hygiene Vendor Guide, a handy, detailed reference aimed at helping email marketers determine which validation-and-hygiene vendor is right for them. When a marketer experiences email deliverability troubles,...read more
Unfortunately, switching email service providers is far more complicated than turning on one switch and turning another one off. The process is a technical minefield, especially in the case of trying to avoid deliverability troubles.read more
The following scenario is all too common: An organization outgrows its email service provider. Its team spends the time, effort and money necessary to make the switch. The new ESP is sending email and the company’s account at the old provider has been shut down. Suddenly, the company’s email-list growth slows significantly.
Oops. Turns out in making the switch, the internal team left a web signup form behind.
Somewhere, there is a signup form accepting email addresses and sending them nowhere. The organization’s brand is being damaged because people are subscribing and getting ignored. The company is missing sales opportunities that should be coming in along with those addresses.read more
One often-overlooked opportunity in email marketing is the incredible value local meet-ups can offer. Unlike national conferences, local meet-ups entail a minimum time-and-travel commitment, don't involve submitting $2,500 expense reports to finance, and as such,...read more
If you’re doing any kind of email marketing production work you’re going to want to ensure that you accounted for all the pieces that comprise your campaign strategy. Whether moving to a new ESP or just trying to make your life easier a campaign inventory is the way to go!read more
It’s time once again for my annual Short List of Rising Email Stars. In previous years client side email marketers have been acknowledged in even numbered years and the vendor side in odd. That changed in 2014 when both client and vendor side email marketers were...read more
In March I recorded an interview with TechnologyAdvice’s Clark Buckner; here it is.... John Caldwell, the founder of Red Pill Email, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on marketing automation. The series, hosted by...read more