Sexist Pig, or Niche Marketer?

Misogynist. Irresponsible. Sexist Pig. David Pisarra, from the law firm Pisarra and Grist, has been called each of these after he wrote a post on BNET this week titled, ‘Why My Law Practice Is Just For Men.’ With such a bold title, this was a post that was definitely...

Dependability of a Loyal Customer

As a consumer, we’re all faced with questioning our loyalty to brands and products as time progresses. Whether a new product is released, or we experience poor customer service, we ask ourselves if we could be happier if we take our business elsewhere. For example,...