One Way to Get a Competitive Edge

One Way to Get a Competitive Edge

There’s an old saying in direct marketing-old as in pre-Internet old-that if you want to know what’s working for a competitor, look for what they do repeatedly. Direct mail is so expensive to produce and deliver that any company repeatedly sending bad...

It’s the Message that matters…

“Our department is overstaffed and we don’t have enough to do,” said no email marketing manager ever. Or at least no email marketing manager I have ever known has said that. And as an email marketing vendor-and-technology consultant, I have known a lot of email...

Red Pill Email Turns 12!

Wow, that was fast-probably because the work we do is so enjoyable and satisfying. Today marks 12 years since I founded Red Pill Email. In that time we have helped more than 50 companies select and integrate email service providers and have helped dozens of companies...

Giving Thanks

On Thanksgiving Day, we’re supposed to pause and give thanks for the things we’re grateful for before we carbohydrate ourselves into a stuffing- and gravy-filled stupor. On a personal level, I have a lot to be thankful for. But there is one thing everyone reading this...