How Data Can Make You a Better Email Marketer

How Data Can Make You a Better Email Marketer

These are indeed challenging times for all of us. How do we make the right decisions on what messages to send, when to send them, how not to offend or be tone-deaf? A lot of us are confused. If marketing is anything, it’s predictable, and you can use it to...
Sure Hope that Deal was Worth it

Sure Hope that Deal was Worth it

I’m headed to another conference soon, an experience I enjoy because we can share what we’ve learned from our clients, and the chance to speak to a like-minded audience gets our name out there. These experiences go back 20-plus years, to the earliest days...
In Email, It’s Always Groundhog Day…

In Email, It’s Always Groundhog Day…

And It’s Necessary and Good It’s a common refrain among veterans at email marketing conferences: “I feel like we’ve been talking about the same things over and over for years.” A colleague has likened email-marketing conferences to Grateful Dead shows: “The same...